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About Us

Our story

A little closer
to home.

It started with a love for Indian food—and the feeling of home that comes with it.

Explore our groceries
The husband-and-wife team behind RationPoint preparing grocery orders

How it began

Two stories. One shared love.

RationPoint didn’t start with a business plan. It started with something much simpler—a love for Indian food and the feeling of home that comes with it.

Almost ten years ago, I moved to Europe. Somewhere along that journey, here in the Netherlands, I met my wife. We had different experiences and our own stories, but one thing connected us immediately: our love for Indian food.

For us, Indian food has never been just about eating. It is the smell of spices coming from the kitchen. It is chai in the evening. It is the dal, rice, atta, masalas and snacks we grew up with. It is cooking something you remember from home and, for a little while, feeling like home isn’t quite so far away.

Over the years, my wife and I often spoke about doing something together around Indian food. We had the passion, but for a long time we weren’t exactly sure what that “something” should be.

Built on what we know.

A shared love of food

Our journey started with a deep personal connection to Indian food and the desire to make it more accessible for everyone in the Netherlands.

Around ten years of
grocery experience

With around ten years of family experience in the grocery business, we understand what really matters: trusted brands, careful sourcing and what our customers need.

RationPoint begins

We brought our passion and experience together to create RationPoint, an online Indian grocery store built on what we have learned over the years.

Our ambition

More than an online grocery store.

Everyday Indian groceries, easier to find and easier to buy—wherever you live in the Netherlands.

Our ambition: our own products, designed around real needs.

The right ingredients

Sometimes it is difficult to find the right ingredient. We want to learn where those gaps are.

Familiar quality

Sometimes the quality isn’t what you remember from home. Your experience helps us understand what matters.

Smarter pack sizes

Sometimes the pack size doesn’t make sense for a smaller household. We want to find options that fit.

Made for life in Europe

Sometimes you wish a product existed that was made specifically for the way we live here.

As we grow, we want to listen to Indian families, students and professionals living abroad, and gradually create our own products—not simply because they can be sold, but because they solve a problem, make cooking easier, save time or bring a little piece of home closer.

Our community

Growing with our community.

We are still at the beginning. We won’t pretend we have everything figured out. RationPoint is being built step by step, combining years of grocery experience with our own experience of building a life away from India.

Every order, suggestion, complaint, product request and message helps us understand what to build next. We want to become a brand our community can trust—for the products you love today and the products we hope to create tomorrow.

From our family to yours,
welcome to RationPoint.

A little closer to home.

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